We’re the fish farmers of the future, today.


Is your fish farmed or wild-caught?

Our fish is not wild caught, but it’s not traditionally farmed, either. Our fish are raised in an innovative, land-based Bluehouse in Florida. The Bluehouse is a safe, sustainable, fish-friendly, fully controlled environment where our salmon swim healthy, happy, and stress free. 

What is a Bluehouse?

Think of a Bluehouse like a greenhouse. A greenhouse gives plants an ideal environment in which to thrive — and a bluehouse does the same for salmon. In our land-based Bluehouses, our fish swim in waters with the perfect current, temperature, and salinity for health and well-being at each stage of growth. 

Why grow fish on land, away from the ocean?

Raising fish on land means no antibiotics, no hormones, no risk of escapes, and minimizes contamination of our oceans. For this reason, we claim Bluehouse Salmon as ocean safe. In our Denmark facility, we proved that an innovative on-shore technology could produce delicious salmon. In our Florida facility, we further support the environment by bringing our salmon closer to the largest market for our fish. We consider it a win-win-win — for our oceans, for our customers, and for us.

Is Bluehouse Salmon good for you?

We see our salmon as a superfood. Bluehouse Salmon are all natural, free of antibiotics and hormones. Raised onshore with pure aquifer water free of microplastics. Rich in Omega 3 fatty acids, Bluehouse Salmon is a low-calorie protein source that’s also low in saturated fats. The American Heart Association recommends eating at least two 3.5 oz servings of fatty fish like salmon every week. Researchers have found that when pregnant or nursing moms eat a minimum of 8-12 ounces (or at least 2 servings) of a variety of seafood per week it can have positive benefits for both mom and the baby.

Why should I choose USA-raised salmon?

Today, 90% of the salmon Americans eat is imported. We produce fresh, delicious salmon at a fraction of imported salmon’s carbon footprint. Our USA-raised salmon grow from egg to full-grown at our Florida Bluehouse facility. They are processed onsite, and reach consumers all over the USA in a fraction of the time by truck.
Whether wild-caught or farm-raised, imported fish must be flown from farflung locations like Chile, Norway, or the North Atlantic. In some cases, there are multiple flights, as tiny fish are transported from hatcheries to the chilly waters in which they grow, then full-sized fish are transported again for processing, and again to reach customers around the world. 

Is Bluehouse Salmon high quality?

Bluehouse Salmon is sushi-grade and delicious grilled, seared, baked, or raw. The flesh is firm and pink, with a rich, mild buttery flavor that pairs well with spice and sauce flavor profiles from around the world. Expert tasters compare the taste of Bluehouse Salmon with Scottish salmon — some of the highest rated salmon in the world. Our salmon is rich in heart healthy fats that are both good for your body and forgiving for the chef. It tends to come out moist and delicious even with slight overcooking. If you need inspiration, check out our recipes.

Is Bluehouse Salmon safe?

With Bluehouse Salmon, you’ll always know exactly where your salmon is coming from. 
With our Bluehouse and associated technology, we can trace each and every salmon we produce from egg to plate. And if we can trace it, that means you can, too. 
Food safety is a critical part of our day-to-day process. Our facilities have the highest food safety ranking possible, and receive AA grade by the BRC Food Safety Certifications.

What makes Bluehouse Salmon pink?

Your body composition is determined by the nutritional breakdown of what you eat — the same goes for salmon. Our fish eat a diet rich in carotenoids that yields a natural pink color. 

Where do your salmon come from?

We hatch our fish from eggs sourced from a land-based farm in Iceland. There, ideal broodstock is reared in pure waters pumped from geothermal- and freshwater boreholes to create an ideal, disease free environment. We carefully hatch our eggs into newborn, freshwater alevins with yolk-sacks, and raise them into small freshwater fry and parr, to smolts who are ready to transition to saltwater — and finally adult salmon. Salmon eat continuously, but are extremely efficient growers: just 1 lb of food results in 1 lb of growth in these fish!

What’s life like for salmon in the Bluehouse?

Our salmon have plenty of space to swim, dive, and jump. Our deep tanks are crystal clear, kept at their favorite chilly temps, and give our fish fresh currents to swim against. We give our salmon plenty of room to range with a density ratio of 95% water, 5% fish — but their natural social behavior is to school together. We tend our fish carefully, providing the continual feeding, calm surroundings, and seasonal rhythms they need for healthy growth and happy swimming. 

What do you feed Bluehouse Salmon?

Our salmon eat an all-natural, antibiotic-free diet rich in vitamins, minerals, soy, and wheat. Our feed includes algae oil, fish meal and oils sourced from trimmings and by-products that would otherwise become food waste. Our use of by-products minimizes pressure on scarce marine resources and furthers conservation efforts. We’re always striving for more sustainable methods, including working with our feed suppliers to incorporate alternative protein options.

How does Bluehouse Salmon impact our oceans and climate?

Our Bluehouses are green. Bluehouse Salmon protects our oceans by re-imagining fish farming, top-to-bottom. By raising our fish on land, we take pressure off our wild fish populations and avoid the wastes, hormones, parasites, and antibiotics associated with sea-based fish farming. We use 99% recycled water through advanced water filtration systems, and release no harmful toxins into ocean waters. 
Bluehouse Salmon strives for minimal impact on our earth and climate. Electricity is the main form of energy used in our Bluehouses, which means our CO2 emissions can be reduced and controlled more readily than other forms of agriculture. In our Denmark facility, more than 50% of our net electricity is from renewable sources. We hope to follow suit in our Florida facility.
Salmon are efficient growers: just 1 lb of food results in 1 lb of growth in these fish, and the acreage needed to raise salmon is much less than that required for herd animals. Our USA-raised salmon, distributed by truck from Florida to eaters across the USA, also reaches you at a fraction of the carbon footprint of imported salmon. 

If I eat Bluehouse Salmon, am I protecting wild fish populations?

Yes. Choosing Bluehouse Salmon protects wild fish in two ways: First, it helps conserve wild fish populations by decreasing demand. Second, it helps protect wild fish habitats. 
Wild fish need our support. According to the New York Times, today nearly 90% of assessed fish populations cannot withstand further fishing. Though consumers may turn to farmed fish, wild fish are also impacted by the wastes, hormones, parasites, pesticides, and antibiotics associated with sea-based fish farming. 
Our land-based Bluehouses release zero contaminants into our oceans, offer zero escapee risk, put no pressure on wild fish populations, and cause no harm to sea lions or other adjacent species. 

How can I verify that Bluehouse Salmon is an eco-friendly choice?

Bluehouse Salmon is rated Best Choice by Monterey Bay Aquarium’s Seafood Watch, SeaChoice and Ocean Wise. Make sure to check back, as more certifications are underway to verify that Bluehouse Salmon is a healthy, high quality, ecologically and socially responsible choice.

Should I be concerned about microplastics?

When plastics get into the ocean, they never go away. It’s clear that sea creatures can accidentally eat larger pieces of plastic, or become entrapped by them, and sicken or die. Now, we’re finding that as plastics break down, tiny bits may enter the bodies of fish and other sea creatures without killing them. If there’s plastic in the animals we eat, pretty soon there’s plastic inside of us. Though the health impacts of microplastics on animals and humans is unknown, we prefer to do our best to avoid them. Bluehouse waters are free of microplastics.

What happens to your fish wastes?

Our Bluehouses are clean and healthy, requiring no antibiotics or hormones. Our all natural fish wastes are continuously filtered from Bluehouse waters, then processed for reuse as fertilizers. Not only that, but our fish trimmings and by-products can be processed into fish oils and protein powders. We’re excited to form relationships with Florida agriculture partners, using our innovative fish farming operation to enhance the strength of traditional farming in the state.

Does your facility run on renewable energy?

Our Bluehouses run mostly on electricity, which makes us a candidate for renewable power. Our startup Florida facility doesn’t utilize solar, wind, or water power, yet. But our facility in Denmark runs on up to 50% renewable energy, and has its own rooftop solar plant. We hope to follow suit in Florida as our business there grows and matures. 

Is your packaging environmentally friendly?

Imported salmon is traditionally packed in styrofoam for a long flight. But Bluehouse Salmon spends significantly less time in transit by truck from Florida to eaters across the USA. That allows us to pack in compostable packages that protect our fish without harming our environment. 
We’re always on the lookout for plastic-replacing innovations that will make our packaging even more planet-friendly in the future.

How does so much garbage end up in the ocean, anyway?

The short answer is people. Most waterways lead to oceans, so any garbage or plastic that isn’t recycled or controlled ends up in the sea. Here are 7 main ways garbage gets into the ocean:

  1. Plastics go to landfills, then get blown into streams and waterways.
  2. Trash left on beaches gets washed into the ocean from shore.
  3. Litter in the streets ends up in sewers and waterways.
  4. Garbage and plastic are washed down drains.
  5. Trash is thrown overboard from cruises or pleasure boats.
  6. Shipping containers filled with plastics are lost overboard in storms or shipwrecks.
  7. Industries and individuals illegally dump wastes.
Never litter! While 20% of garbage and plastic in the ocean is washed or thrown overboard, fully 80% comes from people on land. Recycling your plastics is one way to help.

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